Since its creation as a private Social Club, the legends that have passed through The Surf Club’s loggia, dubbed “Peacock Alley,” have included Frank Sinatra, Noel Coward, Marlene Dietrich, Grace Kelly, Elizabeth Taylor and Winston Churchill.

The Surf Club is also a touchstone of its home city, an iconic property that has always defined the essence of Miami’s Architecture. In the new era of The Surf Club Four Seasons glamour, its historical “Peacock Alley” has been brought back to its former glory, and the new Churchill’s Bar will honor The Surf Club’s most celebrated guest. After more than 80 years, Miami’s most time-honored social club will once again feel like that Old Florida private estate, a forever beautiful refuge in the sun.